Summit at Brian Head
branding and marketing campaigns06
As the first master-planned signature resort development in Brian Head, SUMMIT at Brian Head is a picturesque 454-residence community in Las Vegas’ favorite mountain playground. SmartBrand developed a more sophisticated marketing campaign, targeting affluent second home buyers in the Las Vegas metro.
From interactive animations to multi-media trade show displays, SmartBrand built a resort brand worthy of the beautiful land it was situated in. Print and online media was placed throughout the region, with a grand opening event that brought 4,000 pounds of shipped snow into the heat of the Las Vegas night. To say the project was enthusiastically welcomed by guests and the media would be an understatement.